Described by Estates Gazette as “One of the UK’s most notorious problem assets”. Broadoak were appointed Asset Managers in July 2015 and undertook the challenge of fully repositioning the asset:
- Restructured management regime and on-site team
- Reduced holding costs by 20%
- New, highly focused marketing and PR campaign developed to reposition Maxim
- Massively increased public transport to 185 buses the park per day
- Secured additional amenity provision on site including retail, sports and electric car chargers
- Introduced ‘flex’ leasing options and smaller suite options to capture demand
Successes over a short period of time:
Increased occupancy by 144,415sqft with 15 new lettings, more than doubling occupancy
In 2017, CoStar Glasgow deal of the year for the letting to Balfour Beatty (43,521sqft)
In 2018, concluded largest Glasgow letting (of standing stock) to Sitel (58,744sqft)
Late 2018 asset sale, exceeded owners price expectations and achievied 60% uplift on 2015 valuation.